Roku Hits 5M Streaming Players Sold In The U.S., Has Streamed 8B Videos And Music Tracks

Goodbye Cable. Hello streaming and free television.


Roku just announced via its blog that it has sold 5 million of its streaming Internet media players since its launch back in 2008. The devices have managed to stream a total of 8 billion pieces of content in that time, impressive for a device that started out as essentially a dedicated Netflix box. Roku recently introduced its third-generation hardware to market with the Roku 3, which went on sale in March.

The milestone is significant, since it indicates that there’s a very real and growing market out there for a device that essentially just acts as a service layer for bringing web-based content to televisions, independent of what TV manufacturers themselves are doing with their own built-in Smart TV services. Roku announced that it reached 2.5 million streaming devices in sales back in January of 2012, after having sold 1.5 million during all of 2011. That means it managed…

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